CESSE requested a logo lockup that can be reused every year for their annual conference. Every year there will be an update to the location & dates along with the color palette, while using one main color from their primary brand colors. Each year's color palette would reflect the location their annual conference is in.
This is a breakdown of the process I took to create this idea. I built a basic guide standard with the logo lockup in both horizontal and vertical, the color palette, location image, and graphics. Then applied these elements all together for the save the date flyer.
