This advertising campaign is targeting students to apply for a new medical school in Wichita, Kansas that opened in August 2022.
Concept: Redefining what a doctor is to the world. With changing technologies, KansasCOM is the future of doctors and we are here to redefine it.
Challenge: Being able to design a concept that is unique enough to draw prospective students in to apply. And have a campaign that stands out from other medical schools.
Project collateral: Different levels of brand copy to target different audiences between the community, influencers, and student recruitment. A variety of billboards, digital display ads, social media ads, print ads, and more to come in the future.
Two placements in the Wichita Dwight D. Eisenhower National Airport
LED backlit panel placement in the Wichita Dwight D. Eisenhower National Airport
