This advertising campaign is targeting students to apply for a new medical school in Wichita, Kansas that opened in August 2022.
Concept: Redefining what a doctor is to the world. With changing technologies, KansasCOM is the future of doctors and we are here to redefine it.
Challenge: Being able to design a concept that is unique enough to draw prospective students in to apply. And have a campaign that stands out from other medical schools.
Project collateral: Different levels of brand copy to target different audiences between the community, influencers, and student recruitment. A variety of billboards, digital display ads, social media ads, print ads, and more to come in the future.