In 2024, I embraced the challenge of redesigning and building Saybrook University's website alongside my team. Collaborating with web developers, content creators, accessibility managers, and others, we brainstormed ways to improve the user experience and strengthen the connection of the Saybrook community.
Our process began with brand research involving faculty, staff, students, and alumni. This research led to a brand refresh, complete with new colors and a fresh look developed by our design manager. I then took these colors and concepts and transformed them into the first visual representation of the new Saybrook brand.
The website can be visited at saybrook.edu.
